What Matters
Consulting firm McKinsey has just launched a new website, called What Matters, that is an extensive collection of essays and interviews with opinion formers around the world. The content is categorized into ten big topics: Biotechnology, Climate Change, Credit Crisis, Energy, Geopolitics, Globalization, Health care, Innovation, Internet, Organization.

“We began last summer by asking researchers, academics, journalists, policy makers and executives to address ten big questions, whose answers will shape our collective future. In each case, we asked our essayists to take a long view and tackle tomorrow’s trends rather than today’s headlines.

We published those essays in a print collection, also titled What Matters. But our goal was always to translate that vision to the Web, to create a place where we could continue to frame the important questions and gather a wide array of thinkers, including some from McKinsey, to address them. In addition, we wanted a place where our readers could bring their considerable wisdom to bear on these crucial issues.”

Essayists are many, including Yochai Benkler, Don Tapscott, Jeffrey Sachs, Clay Shirky, Don Tapscott and John Thackara.

(via Tim Brown)