When you work in user experience or one of its many subsets, you tend to hear questions about what you do a lot. UX professionals often get this inquiry from parents, prospects, neighbors, friends, or casual acquaintances.

Too often, Baruch Sachs gets the same level of confusion from clients, people who are actually paying me to provide user experience services.

“Clients who don’t exactly get what user experience is tend to fall into two camps: those who believe that I swoop in and tell them what colors to choose and those who believe that I do everything from end to end without needing to talk to anyone, ever. Their impression in that I am basically a magician who, with a wave of my wand, can either brighten up a color palette or create the next App Store—no matter what data or process I need to have.”