drink

The more our data is used to determine our needs and desires, the less chance there is for serendipity, writes Bronwen Clune. Are we willing to make this concession in the name of progress?

“Tracking, data mining and collaborative filtering are now the way things are done. There is little room left for the art of finding something good by accident, or stumbling upon something useful while not searching for it. We shouldn’t underplay this, as luck and serendipity have long played a role in science when it’s come to discoveries; penicillin, radioactivity and gravity to name a few. What role could technology play in reducing these accidents from our lives? If we’re only ever exposed to what has been determined to appeal to us, we reduce the chances of these accidental discoveries. This can be from the personal to things of larger consequence. Put simply, the more our data is used to determine our needs and desires, the less chance there is for serendipity.”