Deep inside the company, a team of social scientists is hunting for unprecedented insights about human behaviour, reports Tom Simonite, Technology Review’s senior IT editor. What they find could give Facebook new ways to cash in on our data—and remake our view of society.
“Heading Facebook’s effort to figure out what can be learned from all our data is Cameron Marlow, a tall 35-year-old who until recently sat a few feet away from Zuckerberg. The group Marlow runs has escaped the public attention that dogs Facebook’s founders and the more headline-grabbing features of its business. Known internally as the Data Science Team, it is a kind of Bell Labs for the social-networking age. The group has 12 researchers—but is expected to double in size this year. They apply math, programming skills, and social science to mine our data for insights that they hope will advance Facebook’s business and social science at large.” […]
“For one thing, Marlow is confident that exploring this resource will revolutionize the scientific understanding of why people behave as they do. His team can also help Facebook influence our social behavior for its own benefit and that of its advertisers. This work may even help Facebook invent entirely new ways to make money.”
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Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]