putting people first

by experientia
by experientia
10 March 2006

What do European businesses and citizens think of widespread RFID use?

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putting people first
by experientia

Viviane Reding, EU Commissioner for Information Society and Media, announced today a Europe-wide consultation study on RFID at the Cebit technology fair in Hanover.

RFID is a technology that puts a small amount of computer memory into a tag readable at a distance by radio.

It promises to revolutionise the way we track items – and even people, which worries civil liberties groups.

The aim of the consultation exercise is to gauge reactions to RFID by both businesses and citizens in Europe.

While praising the benefits of the technology, Reding also warned that wider use of RFID would not be allowed to undermine the fundamental liberties that European citizens enjoy.

Read full story [BBC]
Background stories: Reuters, CNN

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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