putting people first

by experientia
by experientia
13 September 2011

What’s different about customer experience in financial services?

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putting people first
by experientia

NFC payment
When we talk about customer or user experience in the financial services arena, what do we actually mean? The understanding of banks and banking is not a straightforward concept, and there are different types of banks out there which serve different purposes for different audiences.

To pick apart some of the layers of customer experience that the financial services sector contains (and in some cases really needs to work on), Martin Rosenmejer has written up a few key tips from Webcredible’s experience in retail banking and investment banking clients highlighting major areas to keep in mind when designing or re-designing customer experience in these two distinct sub-categories.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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