The Coca-Cola Pavilion “We lack an objective perspective to measure the success of our work and commentaries to improve upon it,” argues design consultant Bob Jacobson in a recent post on his blog Total Experience.

Instead we have to place our reliance “on first-hand, insider accounts as a source of knowledge”.

Jacobson focuses particularly on the lack of formal criticism in the field of experience design.

It is a realisation that is all the more prominent to him now that he is working on a book on the field.

“In it, I’ll be highlighting best practices drawn from case studies in a variety of experience-design disciplines. My goal is to extract certain overarching principles and methodologies that can be synthesised as theories of experience design.” [...]

“Experience design is still considered mainly an art, because (in my opinion) of a radical disconnect between those who study experience (cognitive scientists, environmental psychologists, etc.) and the designers who create experiences.”

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