28 October 2005

Vodafone’s new way of communicating to its customers

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Vodafone is initiating a new way of communicating itself to its customers. The most obvious aspects of this image repositioning are, initially, a change to the design of the Vodafone logo and a new Vodafone communication platform, with the now famous question ‘How are you?’ changing in Portugal to ‘Viva o momento’ (Make the most of now) followed by the word ‘NOW’.

Vodafone Portugal is the first company in the Group to introduce the new logo and one of the first to use the ‘NOW’ communication concept.

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