9 September 2010

Vodafone’s Future Agenda forum

Be the first to share

Future Agenda
The Future Agenda, sponsored by Vodafone, is a not-for-profit, cross-discipline programme which aims “to unite the best minds from around the globe to address the greatest challenges of the next decade”.

“In doing so, it will map out the major issues, identify and discuss potential solutions, suggest the best ways forward and, we hope, as a consequence, provide a platform for collective innovation at a higher level than has been previously achieved.”

As the first global open foresight programme the Future Agenda began by identifying 16 of the most pressing issues to face society over the next 10 years, irrespective of location, industry or financial stability, and has invited experts in each area to publish an initial point of view for others to comment upon. The subjects and experts who have written the initial point of view include:

  • Authenticity – Diane Coyle, OBE, Enlightenment Economics, UK
  • Choice – Professor Jose Louis Nueno, Professor of Marketing, IESE, Barcelona, Spain
  • Cities – Professor Richard Burdett, Professor of Architecture & Urbanisation, LSE, UK
  • Connectivity – Jan Farjh, Vice President and Head of Ericsson Research, Sweden
  • Currency – Dr Rajiv Kumar, Chief Executive ICRIER, India
  • Data – DJ Collins, Head of Corporate Communications, Google Europe
  • Energy – Dr Leo Roodhart, President of the Society of Petroleum Engineers, VP Royal Dutch Shell, Netherlands
  • Food – Jim Kirkwood, Vice President R&D, Centre for Technology Creation, General Mills, USA
  • Health – Dr Jack Lord, CEO, Navigneics Inc, USA
  • Identity – Professor Mike Hardy, OBE, Director of British Council Intercultural Dialogue, UK
  • Migration – Professor Richard Black, Head of Global Science University of Surrey
  • Money – Dave Birch, Founder Digital Money Forum, UK
  • Transport – Mark Philips, Interior Design Manager at Jaguars Advanced Design Studio, UK
  • Waste – Professor Ian Williams, Director of School of Civil Engineering and the Environment, University of Southampton, UK
  • Water – Professor Stewart Burn Stream Leaders of Infrastructure Technologies, CISRO, Australia
  • Work – Chris Meyer, Chief Executive of Monitor Networks, USA

The Future Agenda has also identified 20 insights which will have impact by 2020.

Global Connectivity
In 2010 the number of mobile subscribers reached 4bn. By 2020 there may well be as many as 50bn devices connected to each other. Everything that can benefit from a network connection will have one.

Less Choice
Fewer choices provide higher levels of satisfaction. We can see consumers making a trade‐off between variety and cost: Cost is winning and, as Asian consumers set the global trends, we will be focused on less variety not more.

Asian Euro
The introduction of a broad‐basket ACU (Asian Currency Unit) as the third global reserve currency will provide the world with the opportunity to balance economic influence and trade more appropriately.

Virtual Authenticity
Virtual identity and physical identity are not the same thing; they differ in ways that we are only beginning to take on board. By 2020 this difference will disappear.

Dense Cities
As urban migration increases globally, seen through the lens of efficiency, more densely populated cities such as Hong Kong and Manhattan are inherently more sustainable places to live than the spread-out alternatives found in the likes of Houston and Mexico City.

Open Access
Access to information is the great leveller. As we become more comfortable sharing our search histories and locations, more relevant information will be provided more quickly and the power of innovation will shift to the public.

Less Energy
The days of ‘easy energy’ are over. However, as CO2 capture yields no revenues without government support, global emissions will only be reduced by fundamental changes in behaviour – for us all to use less energy.

Feeding the World
We are in a world of paradox where a growing portion of the developed world is obese at the same time as 15% of the global population is facing hunger and malnutrition. Technology to improve food yield will be accelerated to balance supply and demand.

Food Markets
In the next decade, the world economics of food will change and food will change the economics of the world. Decisions on where and what to produce will be made on a global basis not by individual market or geography.

Global Pandemics
Between now and 2020 we are likely to see somewhere between 2 to 3 global pandemics. These will arise in areas that do not have the top tier of preventative or public health infrastructure and will rapidly spread to developed Western countries.

Chinese train travel
China is now the pacesetter for change in inter‐urban transport and is investing over $1 trillion in expanding its rail network to 120,000km by 2020 – the second largest public works program in history. China is rapidly reshaping its landscape around train services.

Slow Luxury
The luxury market buyers increasingly want ‘better not more’. They will move away from Bling Bling to have items that are visually more discreet and will increasingly want to position themselves as being more responsible.

Homogenous Identity
We are likely to move more quickly and more widely towards an integrated identity for work and social interaction. We will no longer compartmentalise our lives but the integrated ‘me’ and ‘you’ will be how we see each other and interact.

Digital Money
Money is the means of exchange that is most immediately subject to the pressure of rapid technological change. Digital money transfer via mobile phones will be the default by 2020.

Zero Waste
Global waste production is predicted to double over the next twenty years. Much of this will be due to increased urbanisation and emerging economic growth. A shift towards the zero waste society is a desperate global need that will accelerate in the next decade.

Water Wars
Today over 6.6bn people share the same volume of water that 1.6bn did a hundred years ago. As population and economies grow and diets change we need more of this scarce resource. This will be the decade that we fight wars over water not oil.

Flattening world
As income increases in India, China, Brazil, and elsewhere, growth in demand for skilled services will occur disproportionately in these emerging economies. Combined with more global networks, this will lead to income stagnation in “established” economies.

Commoditised Knowledge
Education will become increasingly industrialized ‐ broken into small, repeatable tasks and thus increasingly deskilled. As a consequence, the industrialization of information work is certain, and this will affect pretty much every business.

Global Tele-health
The drive towards personalized treatments will be matched by a greater focus on prevention. By delivering healthcare content to the individual’s handset, mobile technology can help to maintain wellness.

Urban Poverty
The nature of economic activity in cities seems to be leading to a greater degree of urban poverty as in-migration and the move to the knowledge society favours the educated and the nimble. This will widen the gap between the rich and poor.

Be the first to share
11 October 2015
[Report] Applying design approaches to policy making
Applying Design Approaches to Policy Making: Discovering Policy Lab Written by Lucy Kimbell Illustrated by Holly Macdonald Published by the University of Brighton September 2015 This report reviews what design-based approaches bring to policy making. It results from an academic …
8 October 2015
Digital identity ecosystems in the context of Big data and mass surveillance
Research on Digital Identity Ecosystems by Francesca Bria, Gemma Galdon Clavell, Javier Ruiz, José María Zavala, Laura Fitchner, Harry Halpin D-CENT (Decentralised Citizens ENgagement Technologies) 30 June 2015 D-CENT (a European research project on "Decentralised Citizens ENgagement Technologies") …
3 October 2015
Stop Googling. Let’s Talk.
MIT Professor Sherry Turkle has been studying the psychology of online connectivity for more than 30 years. For the past five, I’ve had a special focus: What has happened to face-to-face conversation in a world …
5 September 2015
Ezio Manzini talk at the RSA (London)
Excerpt (above) - full replay Abstract H​ow do we nurture conditions in which a diffuse creativity can flourish and evolve through collaborative organisations and, in so doing, realise meaningful steps towards a more resilient and sustainable …
5 September 2015
Prototypes capturing new user experiences for bicycles
Back in May 2015, the Urban Futures team of the Future Cities Catapult (based in London, UK) completed a design research project around cycling. This short project uses film to sketch out some possibilities of …
15 August 2015
What is the ‘sharing economy’? A perspective from Seoul
As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in …
11 August 2015
Thingclash: putting human values in the IoT
The Internet of Things (IoT) is forecast to be one of the most far reaching and fundamental shifts in how people interact with technology and their environment since the advent of the Internet. But, the rush …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles