Slower is better. That’s just one of many unconventional ideas about creativity that are taking shape inside the restored yellow mansion, on Atlanta’s Peachtree Road, that BrightHouse calls home.
The 17-person company, founded in 1995, works with only one client at a time. It charges $500,000 per project, and the entire firm spends 10 weeks on each assignment. And while the firm’s goal is to devise breakthrough ideas, Brighthouse CEO Joey Reiman insists on following a rigorous four-step process for achieving that goal.