putting people first

by experientia
by experientia
30 October 2009

Videos of keynote speeches at Seoul design research conference

Be the first to share
putting people first
by experientia

IASDR
Last week, the IASDR 2009 conference (International Association of Societies of Design Research) took place in Seoul, South Korea, and all videos of the keynote speeches are already available.

Donald A. Norman: Science and Design
I start with three contradictory views: First, that a science of design is already here; Second, that a science of design is possible, but not yet here; Third, that a science of design is neither possible nor appropriate. How can all three views be true? Because each speaks to a different aspect of the complex set of activities we lump together as design.
Three examples make the point: Engineers design, and for many, there already exists a science of design based upon rigorous methods of optimization, perhaps governed by critical axioms. Practitioners of interaction design, such as the human- or activity-centered approaches that I espouse, are active in the creation of a robust, repeatable science base. And finally, design has its creative and artistic side, developing novel solutions to “wicked” problems while providing aesthetically pleasing structures. Neither this kind of creativity nor its aesthetic sensibilities seem amenable to science, at least not yet.
But as the world grows more complex, more interconnected, with the underlying infrastructure less and less visible, hidden inside electronic and optical mechanisms, conveyed as all-powerful yet invisible information and knowledge, design more than ever needs a body of reliable, verifiable procedures. Science is the systematic method of building a reliable, verifiable, repeatable, and generalizable body of knowledge. Science is not a body of facts: it is a process. Design is the deliberate shaping of the environment in ways that satisfy individual and societal needs. Scientific methods can inform design. Designers can create a science of design.

Elizabeth B.-N. Sanders: Co-creation through generative design thinking
Co-creation is not just the next new thing in marketing. It is an alternative way of seeing and being in the world. Existing and thriving in the emerging co-creative landscapes will require the creation and application of new tools, methods and methodologies for connecting, innovating, making, telling and sharing. These generative tools must be useful and usable for all types of people. Generative design thinking provides a design language for all of us, designers as well as non-designers, to use in provoking the imagination, stimulating ideation, stirring the emotions, discovering unmet needs and facilitating embodiments of future possibilities. Examples of this generative design language in action, from projects ranging from consumer product and service development to the planning and architecture of new healthcare campuses, will be shared.
Building on the emerging co-creative landscapes will require that we hold new attitudes and mindsets about the people formerly known as ‘consumers’ or ‘users’. It will also require that designers and researchers take on new roles in addressing the rigor, relevance and sustainability needed for human-centered designing.

Kees Overbeeke: Eindhoven interaction design
The Eindhoven Industrial Design Department (ID) focuses on how to design for highly interactive intelligent systems. Our approach is shifting its research and teaching context from Human Product Interaction (HPI), mainly focused on opening up the functionality of a product, towards a broader approach to enhance dynamical aspects, interpersonal and societal values, including personal, aesthetic and socio-cultural ones, through the application of highly interactive intelligent systems.
The skills involved in designing systems are different from the skills that were needed before, (see figure 1). There will be overlap between the skills needed for ‘design for interaction’ and ‘design for appearance’ but there will also be a need for new skills.
In this talk, I expand on how far we are on this new road. What does it mean to design for systems? What does it mean for the educational system? And for practice? And for research? What sort of new (dynamical) design language will emerge? What sort of theories and philosophies can support this approach?
I give our answer to these questions. We developed a new design process, a new educational system and a new approach to research. Keyword in all this is integration: integration of disciplines, teaching and research, paradigms, technology and design etc. I strongly believe in the knowledge generation power of design as integrator. So, above all we need a new professionalism based on thinking with the hands, reflection on making.

Kazuo Kawasaki: Progressive Inclusive Design for the BOP
The capitalism has already ended.
When socialism was over, the capitalism also died.
However, because of having just dead capitalism system, we have faced the current global deceptions.
We, designers, have a duty to create new economic system, international political system, and a construction system of the information culture globally by design method.
The design is a possess to force innovation in every world system as business technique.
The design has been considered and treated as only the professional ability in developed, capitalism economy so far.
However, our design must be the leading role as methodology to solve the various problems which current Earth has.
Therefore, I will speak the logic to the focus of the design area.
Aiming of the design should innovative the evolution called Progressive Inclusive Design as the business studies-like method.
The Inclusive design can support the logic basis characteristics as logic from of the grammar in the human talks called the first person, the second person, and the third person as the national audiologies verification.
I will show my design works about the utility and the effect in the example which regards this Progressive Inclusive Design as design object for reverse the Bottom of the Pyramid in the world.
My expression is in this concept for the Bottom of the Pyramid, and businesses are required to overcome the current global deceptions.

Kyung-won Chung: “Caring for Citizens”: The New Value System of Seoul Design Excellence
I will start with how the meaning and roles of design have changed as the term is increasingly used in diverse fields in recent years. Traditionally, design used to refer to ‘fashion’ or ‘styling’ in close relationship with visual art. It, however, is frequently used in other disciplines such as engineering, management, even politics. Design can be categorized into three distinctive areas: visible design mainly for hardware; invisible design for services and hybrid design that is both visible and invisible. Design also deals with various issues such as green (sustainable, eco-friendly), universal (trans-generational) and others.
I will explain how Seoul City has performed various design initiatives since June 2006 when Mayor Oh Se-hoon’s took office as Mayor of Seoul City. Mayor Oh fully understands the importance of good design and set up the Seoul Design Headquarters (SDH) in April 2007. Under the new vision of “Caring for Citizens” and strategy of “Citizen-First Design”, I am directing the SDH that is composed of about 100 public servants who are undertaking 55 projects with about US $ 80 Million for implementing principles of public design, green design, and universal design in various activities of subsidiary headquarters, bureaus, and 25 autonomous districts in Seoul. SDH is also developing city’s design DNA such as the Seoul’s symbol Haechi (an imaginary animal that protects human beings from demons), Seoul fonts, Seoul colors, and Design Seoul guidelines.
I will discuss how Seoul city has pursued design initiatives in order to upgrade the quality of citizens’ lives and enhancing the competitiveness of the city through its new value system.

(via InfoDesign)

Be the first to share
Related Article
19 December 2014
Beautiful users: book and exhibition
BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses …
Related Article
16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate …
Related Article
8 December 2014
Understanding human behaviour to improve mobile research design
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month's MRMW Africa conference [Market Research in the Mobile World], in order to help attendees …
Related Article
5 December 2014
Using sensors in design research
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
27 November 2014
Why the world needs anthropologists – an update
Why the world needs anthropologists - Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 - The second edition …
Related Article
27 November 2014
Intel, Tony Salvador, and design anthropology
Why would Intel need to conduct a tremendous amount of ethnographic research if all they are manufacturing are microchips? This short essay by Ioanis Hristodoulou eexamines Intel’s role in design anthropology on a worldwide context, exploring …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

19 October 2014
Event: Why the world needs anthropologists

An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]

See all articles