TechFrontiers

Over 250 business leaders from across Europe descended on London’s Inmarsat Conference Centre for Technology Frontiers, two days of thought provoking sessions and networking. Led by The Economist’s Digital Editor, Tom Standage, the event explored how advances in technology will transform our work, our lives, our world.

Some highlights (all links are videos):

Using technology to turn consumer behaviour into a business model

  • Systempathy: Can technology systems be good for empathy? [18:53]
    Charlie Leadbeater, a leading authority on innovation, strategy and education
    Consumer behaviour is one of the most powerful forces in business. This session looks at how consumer behaviour is being transformed by technology, and asks what impact this should have on business strategies. We will also look at how technology is driven by consumer needs and how these needs can create new business models. Charlie Leadbeater talks about whether technology is for us or are we for it?
  • How people influence each other in a digital world [18:12]
    Aleks Krotoski, Academic and Journalist – Technology and Interactivity
    Aleks Krotoski writes about and studies technology and interactivity. Here she talks about the impact of technology on consumers lives and how it enables them to become influencers.
  • The business of interactivity and collaboration [18:22]
    Bonin Bough, Vice President of Global Digital and Consumer Engagement, Kraft Foods

Adapting to major technology-driven market forces

  • What happens when personal data becomes something to leverage rather than protect [11:24]
    Cory Doctorow, Science Fiction Author, Activist, Journalist and Blogger, Co-editor, Boing Boing
    Technology has the power to dramatically change politics, demographics, social norms and values. This session looks at how technology shapes society and how companies adapt to this.
  • Panel discussion: How technology changes social norms [28:06]
    Cory Doctorow
    David Greenberg, Executive Vice-president, LRN
    Mark Stevenson, Author of “An Optimist’s Tour of the Future”
    In this, the first panel of the summit, Cory Doctorow, David Greenberg, and Mark Stevenson came together to discuss how technology has the power to dramatically change social norms and values.

Open Minds

  • The Internet of Things [23:16]
    Andy Hobsbawn, Founder and Chief Marketing Officer, EVRYTHNG
    The Internet of Things is on everybody’s tech trends radar for 2012 – could this be the year it becomes mainstream? Imagine the interactive possibilities when everyday objects communicate with each other and the people that use them. Your camera can tell you where and when to get the perfect shots, your guitar can help you find other musicians near you. Companies can augment physical products with digital services that deliver personalised experiences and apps for their individual owners.