Strategy Conference The Chicago-based IIT Institute of Design strongly believes in human-centred innovation which “starts with users’ needs and employs a set of reliable methods, theories and tools to create solutions to their problems”.

In May, the Institute organised the Design Strategy Conference, an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

The conference starts from the premise that design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer’s daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

Videos of the presentations are now available. The speaker list featured: