19 November 2009

Various articles on the power of the mobile phone in emerging markets

Be the first to share
putting people first
by experientia

mPesa transaction
A number of articles illustrate the power of the mobile phone in emerging markets:

What next after the Mobile revolution in Kenya?
by John Karanja
MPESA will be on its own a major driver of the economic expansion of the Kenyan economy and best of all it will take a bottom up approach because it will empower the mama mboga (woman grocer) by allowing her to manage her finances efficiently.
[Now] MPESA needs to move from a payment system to a payment gateway: Safaricom should develop MPESA into a platform where other software developers can build applications on top of the platform an thereby increase utility and reach of this technology.
(Make sure to check the embedded videos)

Nokia Life Tools – a life-changing service?
by James Beechinor-Collins
Recently we saw the release of a bunch of new entry level devices and alongside their launch in Indonesia, was the introduction of Nokia Life Tools for Indonesia. This follows an already successful launch in India and Africa and forms part of a rollout across select Asian and African countries. So does it make a difference? It would seem so, as our selection of videos below suggest. With over 50 per cent of the population in Indonesia reliant on agriculture to make a living, Nokia Life Tools brings a new level of control to them.
(Make sure to check the embedded videos)

Mythes et réalités des usages mobiles dans les pays en développement
[Myths and realities of mobile use in developing countries] – an article series in French
by Hubert Guillaud
Part 1Part 2Part 3

Bangladeshis rush to learn English by mobile
By Maija Palmer in London and Amy Kazmin in New Delhi for the Financial Times
More than 300,000 people in Bangladesh, one of Asia’s poorest but fastest-growing economies, have rushed to sign up to learn English over their mobile phones, threatening to swamp the service even before its official launch on Friday.
The project, which costs users less than the price of a cup of tea for each three-minute lesson, is being run by the BBC World Service Trust, the international charity arm of the broadcaster. Part of a UK government initiative to help develop English skills in Bangladesh, it marks the first time that mobile phones have been used as an educational tool on this scale.

Be the first to share
Related Article
1 March 2015
Towards multi-species ethnography
The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. "What if we refuse …
Related Article
1 March 2015
Italian bank offers user-friendly home security kit
The Smart Care unit of the insurance arm of the Italian bank Intesa Sanpaolo has just launched an innovative home security offering. Branded "ACasaConMe" [AtHomeWithMe], the service combines a personalized insurance package and a security kit …
Related Article
28 February 2015
[Book] Netnography Redefined
Netnography Redefined by Robert V Kozinets (York University, Canada) Sage Publications, 288 pages July 2015 Social media and the internet are rich, fertile sources of data for social researchers, though online data offer both opportunities and challenges. In this …
Related Article
28 February 2015
[Book] Doing Sensory Ethnography
Doing Sensory Ethnography by Sarah Pink Sage Publications Paperback, 232 pages Second edition, February 2015 Between 2010 – 2014, a team of UK anthropologists, engineers and designers worked towards a deeper understanding of how energy and media consumption fit in …
Related Article
27 February 2015
Steve Portigal’s insider view of corporate user research
The acclaimed UX researcher Steve Portigal hosts the DollarsToDonuts podcast series [iTunes | Twitter] where he talks with the people who lead user research in their (corporate) organization. Six programs so far: Carol Rossi, Senior Director of …
Related Article
24 February 2015
How do people save/share/revisit on mobile devices?
In early January, Mozilla UX conducted user research to refresh their understanding of how people save, share, and revisit mobile content with the goal of building a knowledge base for a larger contextual research project …
Related Article
20 February 2015
Understanding people’s financial behaviors
Erin Taylor and Gawain Lynch of the Institute for Money, Technology and Financial Inclusion (UCI) lead a research project aimed at understanding people's financial behaviors. Their project, Consumer Finance Research: Global Approaches and Methods, is investigating …
Related Article
31 January 2015
The anthropology of the Quantified Self
increasing penetration of data into the domain of the “personal” and to the management and care of the self suggest that something is afoot in how the self is understood, experienced, and practiced more broadly, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles