22 September 2010

UX developments at Telefónica

Be the first to share

Telefónica
Some UX developments at Telefónica, the Spanish telecommunications group.

Telefónica introduces user experience lab
Telefónica’s research and development unit has presented its user experience lab. Via the user experience lab, Telefónica R&D uses the technique of co-creation, involving users in the process of products / services design. The lab includes all the elements that can be found in an ordinary household, with three main areas – living room with kitchen, study room and focus group area. These sections enable users to interact and conduct simultaneous and multiuser tests. The lab features an observation and recording system composed of 12 cameras with x20 zoom, microphones, as well as an observation room. The laboratory carries out an average of one test per week and the profile of the participants is very heterogeneous, depending on the product or service to be tested. The facility is used both for user testing (test of products and services, discussion groups and other usability techniques) as well as for workshops (analysis of results, product creation and conceptualization).

Internet of the Future
We at Telefónica I+D envision a future in which services based on communication will make up a digital world full of possibilities and improvements to people’s daily life and capabilities. These services will support modern society’s main challenges in addition to creating a more sustainable world. This Internet of the Future will combine an Internet of People, an Internet of Things, an Internet of Intelligence, an Internet of Services, and a ubiquitous, high-capacity network.
> Download report

Telefónica leading SmartSantander
Telefónica I+D will lead SmartSantander, a European project aimed at making the city of Santander the first Smart City in Europe. The project relies upon the Telefónica network capacities, and Telefónica will provide other services beyond mere connectivity. The first practical applications of this project – which was just officially presented to the city – will become available in June 2011.

Be the first to share
25 May 2015
A Bauhaus-inspired, human-centered internet of things
In a short opinion piece in The Guardian, Jenny Judge and Julia Powles state that the Bauhaus movement could be a model for a more human-centered internet of things: "Back in the early 20th century, the …
17 May 2015
We are ignoring the new machine age at our peril
In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, …
17 May 2015
Design thinking without deep analysis is reckless. A more balanced approach is needed.
Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into …
13 May 2015
The thirteen Ps of big data
Big data are often described as being characterised by the ‘3 Vs’: volume, variety, and velocity, sometimes augmented with value, veracity/validity, virality, and viscosity. These characterisations principally come from the worlds of data science and data …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …
13 May 2015
Myth of globalization in consumer tech
In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization. This view of the market is showing how regional technology players in many segments …
10 May 2015
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background - Understanding quality improvement from a patient perspective is …
9 May 2015
Modernizing the US immigration system with user-centered design
Vivian Graubard describes on WhiteHouse.gov how the U.S. Digital Service is working on modernizing the USA’s still largely paper based immigration service, pairing a better technical base with user-centered design. We traveled to USCIS (United States …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles