putting people first

by experientia
by experientia
22 September 2010

UX developments at Telefónica

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putting people first
by experientia

Telefónica
Some UX developments at Telefónica, the Spanish telecommunications group.

Telefónica introduces user experience lab
Telefónica’s research and development unit has presented its user experience lab. Via the user experience lab, Telefónica R&D uses the technique of co-creation, involving users in the process of products / services design. The lab includes all the elements that can be found in an ordinary household, with three main areas – living room with kitchen, study room and focus group area. These sections enable users to interact and conduct simultaneous and multiuser tests. The lab features an observation and recording system composed of 12 cameras with x20 zoom, microphones, as well as an observation room. The laboratory carries out an average of one test per week and the profile of the participants is very heterogeneous, depending on the product or service to be tested. The facility is used both for user testing (test of products and services, discussion groups and other usability techniques) as well as for workshops (analysis of results, product creation and conceptualization).

Internet of the Future
We at Telefónica I+D envision a future in which services based on communication will make up a digital world full of possibilities and improvements to people’s daily life and capabilities. These services will support modern society’s main challenges in addition to creating a more sustainable world. This Internet of the Future will combine an Internet of People, an Internet of Things, an Internet of Intelligence, an Internet of Services, and a ubiquitous, high-capacity network.
> Download report

Telefónica leading SmartSantander
Telefónica I+D will lead SmartSantander, a European project aimed at making the city of Santander the first Smart City in Europe. The project relies upon the Telefónica network capacities, and Telefónica will provide other services beyond mere connectivity. The first practical applications of this project – which was just officially presented to the city – will become available in June 2011.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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