Now they have repeated their method to assess the UX consciousness of mainstream business publications.
So, what was the degree of “UX consciousness” among business publications?
- The Harvard Business Review is most interested in knowledge management and information management
- The Economist is quite focused—at the expense of all other UX topics—on branding
- Business Week seems to have the most balanced coverage, with six terms accounting for at least 5% of the results each (branding, content management, industrial design, information management, knowledge management, and user experience)
- Fast Company is the leader in industrial design focus and in branding, trailing only The Economist in that category
- Business 2.0 seems to lead in many areas that have started to gather attention relatively recently: experience design, information design, interaction design, interface design, search analytics, technical communication, usability engineering, and user experience (9.9%). It’s also the most balanced in its coverage, after Business Week.
- Inc. has a strong information focus: content management and knowledge management are by far its largest categories.
- Entrepreneur focuses exceptionally on graphic design and ergonomics
- Strategy + Business hewed most closely to the overall averages, showing stronger focus on branding and weaker on content management.