The Secret Life of Cars
Jess McMullin and others (Luke Hohmann, Serious Games, LEGO, Pat Kane) are using games and play within product, software, service and even policy development.

In this article on boxesandarrows McMullin describes why we use games, core game principles, how to apply games, and how to sell design games to your organisation or client. There’s also some good links and great commentary.

“One tool that I started to use in 2002 is design games: game-like activities that help my team gain insight, understanding, and clarity while avoiding dry and often unproductive meetings.

I’m a passionate proponent of ethnographic field studies and other ways of gaining human-centered insight. At the end of the day, that work needs to dovetail with organizational realities and requirements—and understanding business vision and drivers is where we often use design games.”

(via Ireland’s Centre for Design Innovation)