putting people first

by experientia
by experientia
7 November 2005

Users turned off by mobile TV

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putting people first
by experientia

Tv_on_mobile_phone
Newly published research shows little interest among consumers for watching television on their mobile phones.

Fewer than one in five of the 1,500 UK consumers questioned in a recent poll said that they wanted to watch TV on their mobile phone, and 70 per cent said that they actively did not want to use their mobile for viewing such content. […]

The research will be grim reading for Nokia, which has just launched its first handset designed for mobile television, and the media companies backing the technology.

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(Similar but shorter story in The Guardian)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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