19 April 2007

User research on how people consume news

Be the first to share

Reading the news
Liz Danzico has written a very interesting and somewhat counterintuitive piece for Adobe Design Center on user research how people are consuming news. She starts the article by featuring two people Paul and Rebecca who are news junkies, but not in the way you think, and goes on to underline how important it is to do this kind of research in context – at home, at work, or wherever people normally are.

Paul and Rebecca both characterized themselves as “heavy online news readers.” And although it’s true that they’re heavy consumers of news, their behavior reveals that they are not getting the majority of their news from newspaper websites, as this description might suggest. While Paul is using the Internet to set up his newsletters and alerts, he’s not really reading news online. Instead, he’s reading e-mail newsletters, which is typical of about 50% of Americans who have broadband at home. Rebecca, for all her diligence, is really gathering all her news and commentary offline, then supplementing it by scanning the headlines online, typical of about 24% of all online news readers. Neither one, then, really lived up to their characterization of how they use the news.

It’s no surprise that Paul and Rebecca can’t articulate what they actually do. People often say one thing, then demonstrate another. Rebecca and Paul are just two of twelve people that we’ve been spending time with for a design research project for a news and media company called Daylife. While the results will be used to inform the user experience of a website in the short-term, our larger goal is to understand how people are consuming news and information today. And the fact that people are unaware of the way they consume news is precisely the reason we wanted to conduct the study in the first place.

Liz Danzico is director of user experience at Daylife, a website that gathers, organizes, and analyzes news from around the world. She is also the senior development editor for Rosenfeld Media, a publishing house dedicated to user experience. Liz has served as director of experience strategy for AIGA, formed the information architecture team at Barnes & Noble.com, and managed the information architecture group at Razorfish, New York.

Read full story

Be the first to share
1 July 2015
[Book] Drawing Energy
Drawing Energy: Exploring perceptions of the invisible Authors: Flora Bowden, Dan Lockton, Rama Gheerawo and Clare Brass. Editor: Rama Gheerawo. Royal College of Art, London, 2015 Free download - Free printed copy Abstract Drawing Energy describes a drawing-based research project …
22 June 2015
[Book] Misbehaving: The Making of Behavioral Economics
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler W. W. Norton & Company May 2015, 432 pages Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
6 June 2015
Europe’s White Working Class Communities: A Report on Six EU Cities
Europe’s White Working Class Communities, a research series published by the Open Society Foundations, documents the experiences of “white” communities in six cities across Europe. Each report focuses on a specific district or neighborhood within a …
2 June 2015
The user experience of binge watching (and other behavioral shifts in the multiscreen home)
Today, consumers are prepared to spend significant amounts of time binge watching because they can determine their own viewing schedules, allowing them to watch what they want, when they want, writes Colin Morrison, Vice President …
1 June 2015
Exploring the ‘next nature’ that people and technology are creating
The Next Nature website sets out to radically shift our notion of nature: Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as …
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
17 May 2015
Policy paper: Making Good our Future
Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles