19 April 2007

User research on how people consume news

Be the first to share

Reading the news
Liz Danzico has written a very interesting and somewhat counterintuitive piece for Adobe Design Center on user research how people are consuming news. She starts the article by featuring two people Paul and Rebecca who are news junkies, but not in the way you think, and goes on to underline how important it is to do this kind of research in context – at home, at work, or wherever people normally are.

Paul and Rebecca both characterized themselves as “heavy online news readers.” And although it’s true that they’re heavy consumers of news, their behavior reveals that they are not getting the majority of their news from newspaper websites, as this description might suggest. While Paul is using the Internet to set up his newsletters and alerts, he’s not really reading news online. Instead, he’s reading e-mail newsletters, which is typical of about 50% of Americans who have broadband at home. Rebecca, for all her diligence, is really gathering all her news and commentary offline, then supplementing it by scanning the headlines online, typical of about 24% of all online news readers. Neither one, then, really lived up to their characterization of how they use the news.

It’s no surprise that Paul and Rebecca can’t articulate what they actually do. People often say one thing, then demonstrate another. Rebecca and Paul are just two of twelve people that we’ve been spending time with for a design research project for a news and media company called Daylife. While the results will be used to inform the user experience of a website in the short-term, our larger goal is to understand how people are consuming news and information today. And the fact that people are unaware of the way they consume news is precisely the reason we wanted to conduct the study in the first place.

Liz Danzico is director of user experience at Daylife, a website that gathers, organizes, and analyzes news from around the world. She is also the senior development editor for Rosenfeld Media, a publishing house dedicated to user experience. Liz has served as director of experience strategy for AIGA, formed the information architecture team at Barnes & Noble.com, and managed the information architecture group at Razorfish, New York.

Read full story

Be the first to share
8 October 2015
Digital identity ecosystems in the context of Big data and mass surveillance
Research on Digital Identity Ecosystems by Francesca Bria, Gemma Galdon Clavell, Javier Ruiz, José María Zavala, Laura Fitchner, Harry Halpin D-CENT (Decentralised Citizens ENgagement Technologies) 30 June 2015 D-CENT (a European research project on "Decentralised Citizens ENgagement Technologies") …
3 October 2015
Stop Googling. Let’s Talk.
MIT Professor Sherry Turkle has been studying the psychology of online connectivity for more than 30 years. For the past five, I’ve had a special focus: What has happened to face-to-face conversation in a world …
29 September 2015
[Experientia book] Ethnography on elderly health and wellness
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council …
24 September 2015
Is it time to forget Big Data and focus on real people?
Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers, writes Maya Nix, the Marketing Content Producer for ClickTale, in this UX Magazine …
5 September 2015
Gallup: quantitative customer experience metrics aren’t enough
Over the past decade, Gallup has observed a growing arms race among brands to implement bigger and better customer experience platforms. These systems -- also called customer experience platforms, customer experience management or CEX management …
5 September 2015
Ezio Manzini talk at the RSA (London)
Excerpt (above) - full replay Abstract H​ow do we nurture conditions in which a diffuse creativity can flourish and evolve through collaborative organisations and, in so doing, realise meaningful steps towards a more resilient and sustainable …
2 September 2015
What do people really do at airports?
A few days ago researcher Ben Kraal gave a talk at UX Australia 2015 describing four years of research done by him and his colleagues on what people do in airports and what airport …
15 August 2015
What is the ‘sharing economy’? A perspective from Seoul
As a Fulbright grantee, Emily Hong spent part of the last year researching the sharing economy in Seoul. One of her main findings? Korea actually has two. The first is small-scale, hyper local and socialist in …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

See all articles