Second Life Adaptive Path, the US experience design consultancy, was recently contacted by Linden Labs, the creators of Second Life, “with a question about how they can improve certain aspects of the ‘in-world’ experience.”

But since Adaptive Path (like Experientia), starts each design challenge with a research and discovery phase, working with Second Life users presented unique and complex challenges.

The users here were “people in a different place and, quite literally, a different world.”

“So, how do we approach this project? Well, since our users are residents in this world, we think it will be good to work with them in-world. Speak with them in the environment in which they live. Ask questions and do research totally immersed in the surroundings that they care about and work hard at creating and maintaining.”

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