19 March 2012

User experience vision for startups

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In a TechCrunch guest post by Uzi Shmilovici, CEO and founder of Future Simple, outlines how he came to the conclusion that there’s nothing more important for a startup than the ability to clearly understand what it builds and then relentlessly focus on it – which he defines as the concept of a User Experience Vision.

Here are what he considers te four critical elements that make a great User Experience Vision:

  • It addresses a real need – If you don’t know what is the need you are solving for, I suggest that you take time and think through it. Now. It will also give you a good starting point for defining the UXV and help you focus on what is meaningful for the user.
  • It is simple — keeping the UXV simple is critical so you can communicate it effectively to your customers, team, partners or any other stakeholder. If it is not simple, you probably didn’t figure out the right UXV yet.
  • It serves as a guiding light — a successful UXV provides guidance to your team as for what to build next. It can help you think through your roadmap and identify whether the next feature you are building will be useful or not.
  • It is unique — it does not apply to every other startup on earth. Don’t have as your UXV something like “Great User Experience”. The more unique it is, the more meaningful it will be.

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