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Brian Solis met up with Jesse James Garrett (author of The Elements of User Experience and Co-Founder of Adaptive Path) to talk about the state of user experience (UX), its role in the future of business, and how UX deserves the attention of the c-suite.

In the discussion, Garret shares how research, psychology, behavior and design can open the doors to meaningful creativity for design and product experience strategies. But more importantly, he shares how executives across the organization can learn from the UX team to improve services, business models, and overall customer relationships.