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During the conference “An Event Apart” (AEA) in Boston, UX designer Whitney Hess gave a talk entitled “Create design principles and use them to establish a philosophy for the user experience.”

Hess wants to create universal principals for user experience to communicate a shared understanding amongst team members and customers and to create a basis for an objective evaluation.

In this article Swedish interaction designer Björn Klockljung Johansson describes the principles suggested by Hess along with examples of how these can relate to search and search user interfaces.

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