putting people first

by experientia
by experientia
2 November 2006

User-centred design at the Young Tate

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putting people first
by experientia

Young Tate
The Tate went out of its way to get young people involved in the web design process for a new site aimed at 13-25-year-olds, according to a case study on ProjectsETC.

“The Young Tate website is aimed at young people aged 13 to 25. It features different ways of learning and becoming involved with the world of art including the activities and events developed by the Young People’s Programmes curators at all four Tate galleries. Tate has run an in-gallery programme for young people outside the formal education sector since 1988. The key features of this programme are consultation with young people and peer-leadership. Tate has pioneered an approach in which young people are provided with the tools to shape their own learning experience.”

“The Young Tate website was launched in August 2006 and was designed to reflect the ethos of the in-gallery programme. It was essential that the website was driven ‘by young people and for young people.’ With this in mind, young people were involved in every stage of the website’s design and will continue to contribute to the site.”

ProjectsETC is a new resource site for people creating interactive projects in education, technology and culture, launched by Culture Online, part of the UK Department for Culture, Media and Sport.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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