9 February 2008

Umpqua Bank unveils Innovation Lab in Portland, Oregon

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putting people first
by experientia

Umpqua Innovation Lab
Umpqua Bank has opened an Innovation Lab in Portland, Ore, showcasing emerging and existing technologies that foster community and redefine what consumers can expect from a banking experience. As a testing ground for new initiatives, the Lab will change regularly to feature new technology, products, services and community events.

According to blogger Hashem Bajwa, features include “immersive video conferencing, nine 50-inch high-definition touch screen displays, a digital community wall, customizable brochures printed on-demand, work spaces & banquettes with hidden laptops, a music portal and gourmet coffee shop. The lab also serves as an independent space for business meetings and social events, like a Nintendo Wii tournament.

Umpqua has partnered with local merchants in Portland to sell their merchandise inside the space, along with tech brands such as Cisco, Microsoft, an Lenovo who all provide elements of the experience.

Their own financial services are sold like colorful rich beauty products, in smart, simple packaging and language throughout.

Umpqua intends the space to be an ongoing experiment, updating it every quarter. The lab was designed by Ziba.”

Read full press release

(via Experience Economist)

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