putting people first

by experientia
by experientia
24 November 2007

Umpqua Bank Innovation Lab

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putting people first
by experientia

Umpqua Bank
Umpqua Bank has opened its new store concept in Portland, Ore.’s South Waterfront neighborhood. The store will serve as Umpqua’s Innovation Lab, showcasing emerging and existing technologies that foster community and redefine what consumers can expect from a banking experience. As a testing ground for new initiatives, the Lab will change regularly to feature new technology, products, services and community events.

Umpqua has collaborated with numerous technology companies including Cisco, Intel, Lenovo, Microsoft, Nexus IS, Inc. and Planar to develop and integrate technology that enhances the customer experience and store operations. In many cases, it is the first time these technologies have been implemented in a consumer setting.

Inside The Lab: Harnessing Technology to Create Community

The Innovation Lab is designed to serve the community as a hub of activity, information and resources, including available meeting space. At opening, it will feature:

  • Product Wall: A 25-foot, interactive, seamless dynamic plasma wall that features touch screen technology, pod casts and community search functionality.
  • Community Wall: This interactive display wall serves as the store’s official community center. It provides information on volunteer opportunities and community events, supports fundraising for community organizations and includes a survey option for users to tell Umpqua which topics they would like to learn more about.
  • LocalSpace: Umpqua’s own social networking site. Designed to connect and assist local businesses in a virtual setting, LocalSpace offers opportunities for mentoring, expert advice, public community calendars and 3-D mapping from Microsoft’s Virtual Earth.
  • Computer Café: Features tables embedded with state-of-the-art Lenovo laptops inviting visitors to try out easy-access online banking solutions or simply surf the Web.
  • Ask an Expert: Uses the Cisco Unified Meeting Place solution to connect customers face-to-face with experts on a wide range of financial topics at any time.
  • Interactive and In-store Shopping: Browse merchandise from local merchants as well as Umpqua’s Discover Local Music CDs, books and other finds.

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