27 August 2007

UK research firm claims mobile users are turned-off by advanced features

Be the first to share

phone graph
Continental Research claims that mobile phone users aren’t showing interest in advanced features such as accessing the internet or downloading and watching TV on their handset.

Data from their new report – which is to be released next month – show that the percentage of mobile users using advanced features has decreased in eight out of 11 activities tracked within the past 12 months.

Report author James Myring explains:

“Clearly a majority of mobile users are not particularly interested in the latest in mobile design and technology, and are more attracted by simplicity and economy. Only a minority are prepared to pay more to be at the cutting edge. Looking first at the importance of style, only 25% of mobile users agreed I am prepared to pay more for a mobile phone that looks stylish. Similarly only 25% of mobile users agreed that I am prepared to pay more for a mobile phone that has the latest in mobile technology.

“The mobile market is two tier, with a majority of mainly older mobile users who have limited or no interest in the latest mobile developments and a lucrative minority (almost all of whom are young) who are prepared to pay more for the latest in mobile style and technology. Attracting and retaining this group of mobile users is imperative for the mobile networks.”

Read full story

Be the first to share
27 July 2015
New qualitative research on video consumption by UK youth
TV viewing (live, playback and Broadcaster VOD services) dominates the video viewing of all ages; however 16-24s have a more varied video diet, with TV accounting for two thirds of their total video viewing compared …
22 July 2015
How ethnographic research helped transform a US paint company
Almost all business leaders now acknowledge that they would love to engage in the deep learning that long-term customer observation can foster, but in practice such endeavors are methodically undermined in the fast paced corporate …
22 July 2015
The student experience and the future of the library
Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …
14 July 2015
Smart Cities will know everything about you
So, asks consultant Mike Weston, how can marketers cash in without becoming enemies of the people? Weston writes that the law will be too slow to catch up with digital innovations and that businesses in a …
13 July 2015
Why are microwave ovens all so difficult to use?
The first ‘science oven’, launched in 1967, was simple to use but then digital interfaces came along and made things worse. The real problem, according to Charles Arthur, is that microwave ovens live too long. …
4 July 2015
Videos online of KISD service design conference
On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference "Service Design – Redefining the Meaning of Design". Designers, companies and scientists shared insights on theory and practice of Service …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles