31 December 2006

UK Design Council on user-centred design and experience design

Be the first to share

Design Council
The re-designed website of the UK Design Council features a series of new sections, including some on user-centred design and experience design.

User-centred design
The central premise of user-centred design is that the best-designed products and services result from understanding the needs of the people who will use them. User-centred designers engage actively with end-users to gather insights that drive design from the earliest stages of product and service development, right through the design process. Psychologist Alison Black gives an insight into how a user-centred approach can lead to innovative products and services that deliver real consumer benefit.

Experience design
Experience design concentrates on moments of engagement between people and brands, and the memories these moments create. For customers, all these moments of corporate experience combine to shape perceptions, motivate their brand commitment and influence the likelihood of repurchase in the future. Brand experience has the power to engender a greater degree of empathy, trust and loyalty from both customers and employees. Ralph Ardill of the Brand Experience Consultancy gives an overview of how experience design delivers new insights into how brands are perceived.
 
Unfortunately the experience design section is strongly brand-focused and therefore company-centric, rather than people-centric, and the write-up is seriously criticised by Peter Merholz, president of Adaptive Path, in a reaction to this post entitled “Experience design is not about brands“: “For ‘experience design’ to truly succeed as a discipline, it will need to distinguish itself from brand strategy and design, and demonstrate its distinct value as a contributor to business. Unfortunately, the Design Councils attempt at definition simply muddles things further.

Other sections that caught my eye:

  • Roger Coleman explains how inclusive design ensures that goods, services and environments are accessible to more people.
  • The ability of trends research to generate vital insights into customers’ and users’ future needs is making the practice increasingly important for all sectors. Trends expert James Woudhuysen explores the issues
  • The UK services sector is growing, but service design and its management are often poorly planned, argues Bill Hollins. This article reveals how companies can gain competitive advantage by applying design techniques when creating and improving their services.
  • Interaction design is the key skill used in creating an interface through which information technology can be manipulated, writes Nico Macdonald. As products and services are increasingly being created using information technology, interaction design is likely to become the key design skill of this century.

Be the first to share
25 May 2015
A Bauhaus-inspired, human-centered internet of things
In a short opinion piece in The Guardian, Jenny Judge and Julia Powles state that the Bauhaus movement could be a model for a more human-centered internet of things: "Back in the early 20th century, the …
17 May 2015
We are ignoring the new machine age at our peril
In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, …
17 May 2015
Design thinking without deep analysis is reckless. A more balanced approach is needed.
Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into …
10 May 2015
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background - Understanding quality improvement from a patient perspective is …
9 May 2015
Modernizing the US immigration system with user-centered design
Vivian Graubard describes on WhiteHouse.gov how the U.S. Digital Service is working on modernizing the USA’s still largely paper based immigration service, pairing a better technical base with user-centered design. We traveled to USCIS (United States …
6 May 2015
How cities can design for aging baby boomers (and benefit younger residents too)
When cities make an effort to accommodate “aging in place,” they typically end up with designs that benefit younger residents too. A new report called “Ageing in Cities,” from the Organisation for Economic Cooperation and Development …
5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to …
5 May 2015
Intel anthropologist creates data processing tool for Quantified Self community
When data can be both individual, and potentially aggregated across many people, who does and does not have a say in what “the data” ultimately means? A thought provoking piece by Dawn Nafus, an anthropologist …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles