27 April 2006

Uday Dandavate on striking a balance

Be the first to share

Uday Dandavate
Through Core77, I learned about the thinking of Uday Dandavate, a principal of the participatory design agency Sonic Rim.

Dandavate, who is trained as an industrial designer and is from Indian origin, is a thorough believer in the duty of every designer, every manager and every leader to reach out to everyday people so that they have a real opportunity to participate productively in whatever matters to them, carefully framed within a broader concept of sustainability and human dignity.

He speaks, I think, clearly and deeply about some of the ethical and philosophical reasons why many of us, including we here at Experientia, do what we do. It is therefore my pleasure to write about him here.

During the IDSA Western District conference, Dandavate presented a talk entitled “The Scam Called Experience Design.” As reported by Stephanie Munson in Core77, Dandavate said: “We can’t hope to design experiences for people; rather, what we can (and should) do is co-create with the people for whom we are designing. In order to do so, we need to be empathisers, and in order to become empathisers we need to visit people’s homes and their imaginations. Designers should be looking for inspiration not in the slick design magazines (although we all love them), but in the real world and the world of imagination. Only by understanding deeply what experiences people dream of and aspire to can we then hope to innovate the tools they will use to get there.”

In the article “Striking a balance” (which he allowed me to post directly on this blog), he explores the idea of sustainability in design and innovation more deeply. “The imperative,” he says, “is to redefine the innovation process and align it with the skills and energies of the vast majority of people who are being forced to the sidelines.”. He speaks about the responsibility of companies to “gain empathy for the needs of ordinary people who will ultimately live with their inventions” and to engage in people-centred innovation. But he also stresses the responsibility of the consumer: “Every individual needs to take responsibility as a consumer for supporting an economy which creates work and an opportunity to live life with dignity for people of every skill level.”

Download article (pdf, 88 kb, 3 pages)

In the article Designs with Thought, published in The Hindu, India’s national newspaper, he speaks more about the Indian context. “Any innovation should have a relevance to society,” he says. “It is very important for designers here to enlarge their vision globally, but work in accordance with specific local needs and conditions.”

Be the first to share
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …
23 March 2015
Design fiction personas illustrate possible impact of educational tech
People talk about the future of technology in education as though it’s right around the corner, but most of us get to that corner and see it disappearing around the next. This innovation-obsessed cycle continues …
18 March 2015
The considerations and limitations of feedback as a strategy for behaviour change
The considerations and limitations of feedback as a strategy for behaviour change Garrath T. Wilsona, Tracy Bhamraa & Debra Lilleya, Loughborough Design School, Loughborough, UK Published online: 12 Mar 2015 - Taylor & Francis Design for Sustainable Behaviour …
16 March 2015
Workshop_40/Wild energies: wind, fire and people in movement
For those in Torino: Workshop_40/Wild energies: wind, fire and people in movement Conducted by Marguerite Kahrl e Marjetica Potrč Friday, March 20 3.30 - 5.30, meeting with stakeholders Saturday, March 21 10.00 - 4.00, Participatory design in groups In …
16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years
Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare …
12 March 2015
Nudging and Choice Architecture: Ethical Considerations
Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
5 March 2015
Is it time to re-examine human-centered design?
Is it time to re-examine our anthropocentrism in design, asks ASU design professor Prasad Boradkar and to extend design's locus of action towards biocentrism. "Clearly, the things we design with such diligent research and utmost care …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles