With this nomination, Turin has been given the go-ahead to organise a series of activities and events to present the Piedmont and Italian design excellence to a worldwide audience.
Turin gave the ICSID members with a unique book that provides in ten stories an insight into the Torino and Piedmont peculiarities, seen through the eye of design.
The book also features a uniquely created font, WDC, designed to give a clearer indentity to the award, which is now available to the design community.
The idea of designing a font stems from the awareness that Piedmont has a long tradition of typography and font development. In 1470 the first industrial typographers in Europe were located in Paris and Mondovi, a town to the south of Turin. Giovanni Bodoni was Piemontese by origin, and his successful font, Bodoni, is still widely used.
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