putting people first

by experientia
by experientia
11 December 2005

Turin World Design Capital in 2008

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putting people first
by experientia

Turin_design
My hometown Turin (or “Torino” in Italian) has been selected as the 2008 World Design Capital by ICSID, the international council of societies of industrial design.

With this nomination, Turin has been given the go-ahead to organise a series of activities and events to present the Piedmont and Italian design excellence to a worldwide audience.

Turin gave the ICSID members with a unique book that provides in ten stories an insight into the Torino and Piedmont peculiarities, seen through the eye of design.

The book also features a uniquely created font, WDC, designed to give a clearer indentity to the award, which is now available to the design community.

The idea of designing a font stems from the awareness that Piedmont has a long tradition of typography and font development. In 1470 the first industrial typographers in Europe were located in Paris and Mondovi, a town to the south of Turin. Giovanni Bodoni was Piemontese by origin, and his successful font, Bodoni, is still widely used.

World Design Capital book (English only)
Download text pages (pdf, 100 kb, 15 pages)
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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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