“As demand for CRT display devices winds down and the penetration rates of TVs and PCs in advanced markets rises, the rise in demand for display devices is forecast to slow. Also, slowing production of display devices with ever-larger screens and a drop in prices are contributing to the current decline of the display device industry. Next-generation technologies capable of reversing this downward trend are desperately needed, but conditions are inadequate.
In order to adapt to the change, the industry has been modifying its development channels toward a greater focus on user applications. Efforts are being made to increase user convenience via larger interfaces and to create more realistic displays. [...]
In line with new development channels, companies that produce displays must also enact change. In the product planning and development phase, companies should adopt a user-centered perspective. In particular, technological innovations in the interface between IT devices and users should be sought.”