iftf_bodies

Transforming Bodies & Lifestyles: Insights into Inspiring Behavior Change
Institute For The Future
2012

Inspiring people to change their behaviors in order to become healthier remains one of the most intractable challenges. But it also remains one of the most significant. Fifty-percent of all deaths each year are the result of potentially preventable chronic diseases such as heart disease—costing hundreds of billions of dollars annually. To address these and other challenges, behavior change efforts will be central to shaping the future of health and health care.

This environmental scan, Transforming Bodies and Lifestyles: Insights into Inspiring Behavior Change, identifies key strategies that stakeholders throughout the global health economy can use to help people make lasting changes that promote long-term health. It takes a broad look at emerging theories of motivation to identify key insights in the form of opportunities to intervene to change unhealthy behaviors and enable people to build capacities to create health and well-being in their own lives. It also identifies critical emerging technologies that will shape our everyday health experiences. Combining insights from the social sciences and technology creates new opportunities to deliver more persuasive, personalized, and meaningful messages to promote healthier behaviors.

Expert interviewees:
- Mary Jane Osmick, MD, Medical Director, American Specialty Health Network
- Jane Sarasohn-Kahn, Health Economist, THINK-Health
- Chris Bettinger, Sociologist
- Derek Newell, Managing Director, HT3
- William Polonsky, CEO, Behavioral Diabetes Institute
- Steph Habif, Behavior Designer
- Jeremy Bailenson, Founding Director, Stanford University’s Virtual Human Interaction Lab and an Associate Professor in the Department of Communication, Stanford University
- Kevin Clark, President and Founder, Content Evolution LLC
- Mathias Crawford, Natron Baxter
- Andy Donner, Director, Physic Ventures
- Esther Dyson, EDventure Holdings
- James Fowler, Professor of Medical Genetics and Political Science at the University of California, San Diego
- Judy Hibbard, Health Policy Professor, University of Oregon
- Michael Kim, CEO/Founder, Kairos Labs
- Brad Kimler, Executive Vice President, Benefits Consulting Fidelity Employer Services
- Kelly McGonigal, Health Psychologist, Stanford University
- Paul Sas, Senior Manager, Director of Research, E*TRADE FINANCIAL
- Sue Siegel, Partner, Mohr Davidow Ventures
- Lisa Suennen, Co-founder and Managing Member, Psilos Group