SAP

Markus Latzina, SAP AG, and Joerg Beringer, SAP Labs, LLC. have republished an article they have written for Interactions Magazine on the Transformative User Experience.

“Instead of designing for many discrete applications, the Transformative User Experience approach aims to natively support a larger variety of task flows by replacing application boundaries with elastic, situational environments that allow transitions between different task states. Imagine businesspeople who work collaboratively on a large display to discuss business issues and make decisions (see Figure 1). This display must be able to surface relevant content. During the discussion, content may be moved, clustered, annotated, or synthesized to analyze information and capture insights. Areas on the display might represent certain task contexts typical for knowledge-intensive work, such as prioritizing, querying, inspecting, and displaying analytical information.”

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