putting people first

by experientia
by experientia
28 June 2011

Toyota and CIID open a Window to the World

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putting people first
by experientia

Window to the World
Imagine when a journey from A to B is no longer routine, as your car in the near-future encourages a sense of play, exploration and learning.

This is the image engineers and designers from Toyota Motor Europe (TME) and the Copenhagen Institute of Interaction Design (CIID) had for Toyota’s “Window to the World” vehicle concept, which was recently exhibited at the ACEA exhibition: “Our Future Mobility Now”.

The concept re-defines the relationship between passengers in a vehicle and the world around it, by transforming the vehicle’s windows into an interactive interface. Using augmented reality, what used to be a pane of glass, begins to provide passengers with information about landmarks and other objects as they go past. The window can also be used as a canvas for drawings, which then interacts with the passing environment.

Engineers and designers from TME’s Kansei Design Division teamed up with CIID to develop this concept in the context of near-future mobility. Instead of creating a concept simply with strong visual aesthetics, they aimed to create beautiful and intangible experiences to address specific needs and desires, to bring genuine value to the vehicle’s passengers.

Through the latest advances in augmented technology, TME Kansei Division and CIID developed five concepts for Toyota’s “Window to the World”.

Read press release and watch video

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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