putting people first

by experientia
by experientia
30 April 2010

Towards a Finnish user needs based service economy

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putting people first
by experientia

uutiskuva
Sitra, the Finnish Innovation Fund [disclaimer: and Experientia client] has launched a new book, After the Crisis, and a report, Finland: Wellsprings for a Vital Future, that shed light on the fundamental change Finland is going through.

“For decades, Finland’s wealth has been underpinned by an economy that is based on exports and industry. Globalisation has now changed the geography of industrial production and we are transitioning from production-based activities to a service economy focused on people and solutions. This transition requires a totally new way of thinking,” says Sari Baldauf, Chair of Sitra’s Wellsprings of Finnish Vitality development programme.

The concept of a service economy focused on people and solutions means that today’s growth engines are no longer those on which Finland’s success has been built. In order to succeed, industrial and social institutions are increasingly having to create new service solutions and products for their operations, and ones based on users’ needs.

These changes will affect how we perceive economic growth, well-being, as well as the way people live and work. The impact of the changes will be so great that it would be fair to talk of a cultural transformation.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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