Touchpoint 2
The second issue of Touchpoint, the sdn’s Service Design Journal, is out.

Entitled “Health and Service Design”, this brand-new issue features articles of Service Design and/or healthcare experts such as Julia Schaeper, Lynne Maher and Helen Baxter (NHS), Lavrans Løvlie (liveIwork), Ben Reason (live|work), Mark Mugglestone (NHS) and John-Arne Røttingen (Norwegian Knowledge Centre for the Health Services), Tine Park (Designit) and Christine Janae-Leoniak (Mayo Clinic) as well as interviews with representatives from these areas.

The health sector contributes to everyone’s wellbeing, quality of life, and ultimate life expectancy but the sector is also important economically–for health and wellness industries and governments. A balanced relationship between the increase of quality and the reduction of costs is of crucial interest – for patients, providers and payers within our health care systems. Improvements within this system not only take advantage of innovative technologies and medical research findings, but also respect and design the experience of patients and caregivers– taking them as serious partners in a process of preserving or restoring health. There are opportunities to rethink service offerings, service delivery systems and organizational structures, hierarchies and, last but not least, the quality of interactions among people and machines. New ideas might even revolutionize existing physician/patient traditions.

This volume of Touchpoint explores the individual, social and economic relevance of health systems and the potential of Service Design to redesign and reinvent service offerings, service processes and service interactions.

More info