putting people first

by experientia
by experientia
27 December 2007

Torino heading towards 2008, 2009, 2010 and 2011

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putting people first
by experientia

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Torino, Italy officially opens the World Design Year next week with an extraordinary New Year’s Eve, organised specially to celebrate Torino 2008 World Design Capital.

The centre of events for 31 December 2007 is Piazza Castello [the “Castle Square”], the Baroque heart of the city, seen on TV screens worldwide as the “Medals Plaza” of the XX Olympic Winter Games of 2006.

The New Year Eve’s activities contain a lot of interaction design with Luminous LEDs, Shining microvideos, and Interactive balls, plus of course the live music and the DJ’s.

Aside from the many events planned during the first World Design Capital in 2008 — with quite a few requiring your participation — keep also an eye open for what’s coming up in the following years:

2008 – UIA World Congress of Architecture (29 June – 3 July)
For the first time an Italian city hosts a World Congress of the International Union of Architects. Torino will be the location of this prestigious event which every three years reunites thousands of professionals and students to cover a theme analysing the future prospects of the profession and its relationship with the social and cultural problems of the moment. The theme chosen for the event in 2008 is Transmitting Architecture.

2009 is dedicated to sports with the European Athletics Indoor Championships (6-8 March) and the World Air Games (7-13 June).

2010 – Euroscience City (2-7 July)
The EuroScience Open Forum (ESOF) is Europe’s most important interdisciplinary forum for presentation and debate of leading scientific trends and key science policy issues. It brings Europe’s science community together to discuss the social and economic impact of science, technology, the social sciences and humanities. The event is promoted by Euroscience, an organisation that includes scientists from 40 European countries.

2011 – Italy 150 (17 March – 31 October)
In 2011 Italy will celebrate its 150th birthday as a united nation: an opportunity to look back of course but also to debate what future should Italy be aiming at (a hot topic also in the international press – see The New York Times and The Times). Many of the planned events will take place in Torino, Italy’s first capital. The slogan: “Experience Italy” !

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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