13 February 2006

Torino 2008 World Design Capital

Be the first to share

The Olympics have barely started, but Torino is already looking ahead to its next venture: in 2008 it will become the first World Design Capital.

At a prestigious and well-attended press conference today, an illustrous panel, consisting of Sergio Chiamparino, mayor of the City of Torino, Peter Zec, president of ICSID, Andrea Pininfarina, ceo of Pininfarina and vice-president of the Confindustria industry confederation, and Giorgetto Giugiaro, president of Italdesign Giugiaro, presented the project to the international press.

During the XXIV General Assembly of ICSID (International Council of Societies of Industrial Design) in Copenhagen on September 30, 2005, the City of Torino was nominated “World Design Capital” (WDC) for the year 2008. The actual agreement between the City and ICSID was signed today.

This nomination and the signing today came at the end of a long process that began in May 2003, when Torino participated in the competition held by ICSID and Icograda and became a candidate to host the joint secretariat (a competition which was finally won by Montreal, Canada).

Right from this early phase, Torino proved it was a city of projects, research and experimentation. The city’s historical roots are closely tied to industry and over the past ten years a project has been grafted onto those roots to redesign the city’s identity, receiving further impetus from the Olympics.

Torino’s charm and competence made an impression, and this interest and discovery convinced ICSID to assign the first World Design Capital award to Torino.

The World Design Capital Award

Starting in 2008, the new World Design Capital project will pinpoint cities in recognition of their excellence in the field of design and promote them to an international level as areas that focus on design as a driving force for economic, social and cultural development.

From the point of view of the cities that are selected, this nomination can help increase their visibility as a creative city, attract economic and professional resources, and strengthen their process of economic development. In short, it can put them on the world map of design and position them within an international network.

The Pilot Project

The nomination fo the cities will take place through a selection process conducted by a worldwide Bid. Nevertheless, the first mandate for the year 2008 — a true Pilot Project — was directly assigned to Torino because it has the right characteristics for becoming a partner of ICSID through this award.

The experiences of the pilot project city will help draw up the rules and guidelines for the promotion and management of the event, which future winners will have to apply for.

The choice of Torino

Many factors convinced ICSID that Torino is able to carry out the first WDC mandate. First of all, the city’s tradition in the fields of design and engineering. Then, the many research centres, style centres, and model and prototype laboratories.

Another factor was the ongoing mission of internationalisation, which has lead to the city being awarded the XX Olympic Winter Games in 2006 (IOC), the World Book Capital in 2006 (UNESCO), the Winter Universiade in 2007, and the headquarters of the World Congress of Architects in 2008 (UIA).

The event

For the entire duration of 2008, Torino will be a national and international showcase of design. Besides proposing the local excellences of Piemonte, Torino 2008 will also be a vehicle for illustrating Italian design, involving other cities and companies.

The city will also be a pole of reference for international design, encouraging exchanges and relations with other world capitals.

The organisational secretariat and the headquarters of the Steering Committee are located at the Torino Internazionale association.

Be the first to share
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
5 November 2015
[Conference] Design & The City, Amsterdam, April 2016
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and …
26 October 2015
Madrid, the non-neoliberal smart city
Paul Mason, economics editor at Channel 4 News and occasional columnist at The Guardian, writes about an alternative smart city vision: the "non-neoliberal smart city" that is currently being developed in Madrid: Instead of seeing the …
11 October 2015
[Report] Applying design approaches to policy making
Applying Design Approaches to Policy Making: Discovering Policy Lab Written by Lucy Kimbell Illustrated by Holly Macdonald Published by the University of Brighton September 2015 This report reviews what design-based approaches bring to policy making. It results from an academic …
3 October 2015
Building a design-driven culture
It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding …
14 August 2015
Jon Kolko: Design thinking comes of age
How should companies think about design centricity? For Jon Kolko, vice president of design at Blackboard, an education software company, design thinking can define the way an organization functions at the most basic levels—how it …
1 August 2015
Nissan’s place-based design process
Megan Neese is a senior manager in the Future Lab at Nissan Motor Ltd., a cross-functional team tasked with uncovering new business opportunities for the future of automotive. In an article for EPIC, she explains how …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles