13 February 2006

Torino 2008 World Design Capital

Be the first to share

Torino_2008
The Olympics have barely started, but Torino is already looking ahead to its next venture: in 2008 it will become the first World Design Capital.

At a prestigious and well-attended press conference today, an illustrous panel, consisting of Sergio Chiamparino, mayor of the City of Torino, Peter Zec, president of ICSID, Andrea Pininfarina, ceo of Pininfarina and vice-president of the Confindustria industry confederation, and Giorgetto Giugiaro, president of Italdesign Giugiaro, presented the project to the international press.

During the XXIV General Assembly of ICSID (International Council of Societies of Industrial Design) in Copenhagen on September 30, 2005, the City of Torino was nominated “World Design Capital” (WDC) for the year 2008. The actual agreement between the City and ICSID was signed today.

This nomination and the signing today came at the end of a long process that began in May 2003, when Torino participated in the competition held by ICSID and Icograda and became a candidate to host the joint secretariat (a competition which was finally won by Montreal, Canada).

Right from this early phase, Torino proved it was a city of projects, research and experimentation. The city’s historical roots are closely tied to industry and over the past ten years a project has been grafted onto those roots to redesign the city’s identity, receiving further impetus from the Olympics.

Torino’s charm and competence made an impression, and this interest and discovery convinced ICSID to assign the first World Design Capital award to Torino.

The World Design Capital Award

Starting in 2008, the new World Design Capital project will pinpoint cities in recognition of their excellence in the field of design and promote them to an international level as areas that focus on design as a driving force for economic, social and cultural development.

From the point of view of the cities that are selected, this nomination can help increase their visibility as a creative city, attract economic and professional resources, and strengthen their process of economic development. In short, it can put them on the world map of design and position them within an international network.

The Pilot Project

The nomination fo the cities will take place through a selection process conducted by a worldwide Bid. Nevertheless, the first mandate for the year 2008 — a true Pilot Project — was directly assigned to Torino because it has the right characteristics for becoming a partner of ICSID through this award.

The experiences of the pilot project city will help draw up the rules and guidelines for the promotion and management of the event, which future winners will have to apply for.

The choice of Torino

Many factors convinced ICSID that Torino is able to carry out the first WDC mandate. First of all, the city’s tradition in the fields of design and engineering. Then, the many research centres, style centres, and model and prototype laboratories.

Another factor was the ongoing mission of internationalisation, which has lead to the city being awarded the XX Olympic Winter Games in 2006 (IOC), the World Book Capital in 2006 (UNESCO), the Winter Universiade in 2007, and the headquarters of the World Congress of Architects in 2008 (UIA).

The event

For the entire duration of 2008, Torino will be a national and international showcase of design. Besides proposing the local excellences of Piemonte, Torino 2008 will also be a vehicle for illustrating Italian design, involving other cities and companies.

The city will also be a pole of reference for international design, encouraging exchanges and relations with other world capitals.

The organisational secretariat and the headquarters of the Steering Committee are located at the Torino Internazionale association.

Be the first to share
16 April 2015
Essay Collection: Designing Democracy
Designing Democracy: How designers are changing democratic spaces and processes An inquiry by the UK Design Commission March 2015 Abstract Featuring essays from leading designers, MPs and policymakers, 'Designing Democracy' asks what contribution design could make to improving both …
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
20 November 2014
[Book] Design for Policy
Design for Policy Edited by Christian Bason, Chief Executive, Danish Design Centre Series: Design for Social Responsibility Hardcover: 250 pages Publisher: Gower Pub Co; December 28, 2014 Design for Policy is the first publication to chart the emergence of collaborative …
1 November 2014
Biennale Interieur investigates homemaking in the digital age
Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. "At this year's Biennale Interieur in Kortrijk, Belgium, British …
27 October 2014
Five things marketers can learn from designers
Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? "In today’s …
26 October 2014
Creating user-friendlier environments
MIT News describes how Federico Casalegno of the MIT Mobile Experience Lab designs technology environments that keep human experience at the center of user experience. "The director of the MIT Mobile Experience Lab looks to innovate …
9 October 2014
New ebook details Seoul’s Sharing City project
With its official, city-wide commitment to the sharing economy, Seoul's metropolitan government has emerged as a leader in the global sharing movement. Recently, Creative Commons Korea released an ebook detailing many of the Sharing City, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles