20 March 2009

Tish Shute interviews Mike Kuniavsky on things as services

Be the first to share

Bicycle rider data shadows
Tish Shute’s UgoTrade website is quickly becoming one of the prime sites in the field.

In the last months she interviewed Andy Stanford-Clark (IBM Master Inventor), Robert Rice (CEO of Neogence), Usman Haque (architect and director of Haque Design + Research and founder of Pachube), Adam Greenfield (Nokia’s head of design direction for service and user-interface design), and Chris Brogan (president of New Marketing Labs).

Her interviews are as well-researched and in-depth as they come, and each one of them is a highly recommended read.

Her most recent talk with Mike Kuniavsky of ThingM came after his presentation “The dotted-line world, shadows, services, subscriptions” at ETech 2009.

The interview covered “dematerializing the world, shadows, subscriptions and things as services”.

“I presented on essentially the combination of being able to identify individual objects and the idea of providing services as a way of creating things… the servicization of things …turning things into services is greatly accelerated by network technologies and the ability to track things and what leads this to the potential of having fundamentally different relationships to the devices in our lives and to things like ownership.

Like we now have the technology to create objects that are essentially representatives of services – things like City Car Share. What you own is not a thing but a possibility space of a thing. This fundamentally changes the design challenges. I am pretty convinced that this is how we should be using a lot of these technologies is to be shifting objects from ownership models to service models. We can do that but there are significant challenges with it. What is happening is that we have had the technology to do this for a while, but we haven’t be thinking about how to design these services. We haven’t been thinking about how to design what I call the avatars of these services – the physical objects that are the manifestation of them, like an ATM is the avatar of a banking service. It is useless without the banking service it is a representative of, essentially.”

Be the first to share
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Presentations online of IEA energy efficiency behaviour workshop
The 11th and 12th of March, the International Energy Agency [IEA] in Paris hosted a workshop on energy efficiency and behaviour in the buildings sector. The goal of this workshop was for representatives from IEA …
12 March 2015
Nudging and Choice Architecture: Ethical Considerations
Nudging and Choice Architecture: Ethical Considerations by Cass R. Sunstein Yale Journal on Regulation January 17, 2015 50 pages Is nudging unethical? Is choice architecture a problem for a free society? This essay defends seven propositions: It is pointless to …
12 March 2015
The perils of the internet of things
In the not so distant future, every object in your life will be online and talking to one another. Although it will transform the way we live and work, Marc Goodman wants to know if …
12 March 2015
The value of design to the public sector
Reduced budgets mean innovation in the public sector is vital if our public services are to become more effective and improve the experience for users, argues Anna Whicher, Head of Policy, at the National Centre …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
4 March 2015
EU draft privacy law is useless, say digital rights orgs
Activists have leaked the latest draft of Europe’s planned data protection law – which is supposed to safeguard Europeans' personal information when in the hands of businesses and governments, reports The Register "The proposed rules have …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles