Timo Veikkola This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, senior future specialist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

Juliana Xavier provides some more background on her blog “mind the gap”.

Timo Veikkola is an anthropologist; he studies people into culture. As many anthropologists these days he holds a strategic position inside a global corporation. As senior future specialist at Nokia Design, he looks at society to comprehend how there are going to be shifts in behaviour and culture that can inspire their design team. [...]

According to him, trends are the manifestation of values and attitudes, of people’s behaviour and reaction to what is happening in the world. Therefore, innovation, be it a product innovation or a different way to communicate it, has to be based on a good observation and informed intuition of what is going on in the present.

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