Tim Brown
Nokia’s IdeasProject site features a video interview with Tim Brown, CEO of Ideo, where he argues that that communications technology is leading us back to the kind of participation economy that existed before the industrial revolution in that a great product or service is no longer defined as something where the customer doesn’t have to do anything. A good service, he says, will be defined as one that draws customers in as participants.

Related content:

  • Global Business: Design Thinking (podcast)
    BBC analyst Peter Day talks to IDEO CEO Tim Brown about how information technology has tipped off a wave of consumer involvement in the design of products and services.
     
  • The powerful link between creativity and play (TED)
    At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play.

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