Learning is a complex process with distinct stages, each with corresponding tasks and emotions. Understanding how users learn can help us design experiences that support the user throughout the entire process.
“Most websites invest the majority of their effort into streamlining the very last stage of this process: the action phase. It’s understandable: businesses make money through conversions. However, the company that best supports the user throughout the entire learning process has the upper hand in converting that loyal user into a paying customer. With that in mind, let’s look at digital solutions to seven learning-oriented tasks.”