In response to the recent explosion in UX, Ford Motor Company has hired folks like Parrish Hanna and Chris Thibodeau — Global Director of Human-Machine Interface and Executive Manager of Global Product Planning for User Interface, Connectivity, and Infotainment respectively — to react and reshape Ford’s user experience.
Hanna’s past was non-automotive having spent years in the connected world with Motorola. “I came from consumer electronics and telecommunications, where you are always looking for a captive space in which to work, like a kitchen or living room. Automotive has that captive space, which makes a big difference. The challenge is to help the user with other elements such as dealing with comfort, efficiency, interactions like navigation, making a call, listening to music, etc. layered in a single space and controlled in multiple dimensions, not to mention adjusting things like momentum and braking. A great blend of physical and digital design challenges.”
Thibodeau, on the other hand, comes from a long history of automotive product development (Visteon, GM) with teams including user experience designers and researchers. “It takes a two-prong approach to plan and design effectively. Silo engineering is not the way to get great user experiences. Parrish and I help and strive to bring a cross-functional mindset.”
Steve Tengler recently had an opportunity to sit down with both of them and inquire about Ford’s new direction for user experience and the next generation of human-machine interfaces.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
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