Drew Bamford, Director of User Experience at HTC, explains Sense 5.0 and why the company’s Android UX needed redefining.
“HTC radically overhauled the look and feel of Sense UI aboard the HTC One. It removed the standard homescreen of app icons and a weather widget and replaced it with something HTC says is far more useful.
But that’s just the tip of the iceberg, says Drew Bamford, Director of User Experience at HTC. Sense 5 is more than just a UX – it’s a redefined experience born from extensive research.
‘After releasing Sense 4 last year, I challenged the team to step back and take a fresh look at the overall customer experience,’ said Bamford, writing on the HTC Blog. ‘We interviewed customers for their personal feedback and we became students of human behaviour, taking more time than ever to observe how people use their phones today.'” […]
The company’s research turned up three rather interesting points about the way in which its users interacted with Sense UXs of old. Most people, apparently, don’t differentiate between apps and widgets.
Widgets aren’t widely used – weather, clock and music are the most used and after that, fewer than 10 percent of customers use any other widgets.
Most of us don’t modify our home screens much. In fact, after the first month of use, approximately 80 percent of us don’t change our home screens any further.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]