The article devotes particular attention to Kiva.org, a San Francisco-based peer-to-peer (P2P) non-profit, which uses the principles of social networking to connect individual or group lenders to entrepreneurs via microfinance institutions (MFIs) around the world, and Zopa.com, a British matchmaker for borrowers and lenders.
“Just as eBay shook offline retail to its foundations, P2P lending models such as Kiva, though still marginal, threaten to disrupt high-street banking. Although the public’s faith in banks has been damaged and credit remains hard to come by, evidence suggests that a new trust-based economy is proving more efficient than traditional lending. […]
If P2P finance has yet to prove scalable or profitable, it’s also true that, not so long ago, the same was said of other web ventures which went on to change the world.”