“The Times interactive team has been creating path-breaking experiments in infographics and interaction design. All of which are now collected in its terrific new Innovation Portfolio.

The pieces called out on the site–each of which is represented by a bubble–range from infographics of public sentiment (“What on word describes your mood”) to ultra-polished interactive features, which elegantly summarize massive feature stories.”

And apparently, the site was designed to inspire conversations about how to apply immersive storytelling techniques to… the advertising process.

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