“The highest level I call Bling (this is because, it caters to the visual senses) it contains the visuals, colours, content density and partly motion. The next level below it is Control (This caters to the mind or rationale) This is where the efficiency is created, where one gets stuff done, one navigates into applications, within applications and between applications. It is where services should be integrated. It is much more than functionality, more than an application. The lowest level of a user experience is the Utility level. In this level one experiences such thing as application installation, network control, power management. It is where latency is managed. This level of user experience is almost totally provided by engineering, except when operating at world class level, when UE designers and Engineers co-operate deeply.”