putting people first

by experientia
by experientia
5 August 2010

The strategic arc of interaction design

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putting people first
by experientia

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Steve Baty, principal at Meld Studios and vice president of IxDA, argues in a long article on Core77 that interaction designers now have the opportunity to move their purview beyond the shallow plane of interaction into the design of systems, organisational capability and culture; to tackle very complex problems and affect profound and lasting change.

“As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design. And it is in taking this step that designers—of all types—begin to play a more strategic role in the organisations and societies for which they work.

In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems—broad in scale and scope—and have the opportunity to affect truly profound and lasting change.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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