putting people first

by experientia
by experientia
13 November 2009

Irene Cassarino: The social dimension of environmental sustainability

Be the first to share
putting people first
by experientia

Environment Park
Experientia collaborator Irene Cassarino went yesterday to the international “The social dimension of environmental sustainability” conference, organised at Turin’s Environment Park with the support of the City of Turin. The event, which focused on the importance of social aspects in achieving environmental sustainability, took place in the context of the CAT-MED European Project (Change Mediterranean Metropolis Around Time).

Here is her short report:

Our shoulders feel heavier today: we just learned from Gian Vincenzo Fracastoro, expert in green energy policies and solutions from the Polytechnic of Turin, and vice-director of its Department of Energy, that the average C02 emission of a Turin citizen is 9 tons per year.

The objective of the Turin municipality is to reduce this by 18-20% by 2010. Solutions, Prof. Fracastoro said, range from a larger district heating (“teleriscaldamento”) network — a method that reuses surplus heat generated from the production of electricity — to the development of renewable sources.

Yet his long-term experience studying, researching and teaching renewable energy matters convinced him that “the major source of renewable energy lies in energy saving”.

In other words, more sustainable lifestyles, together with state-of-the-art eco-constructions (like the building-lab that hosts the events of the Environment Park) will be essential in making us both happier and richer.

Massimo Bricocoli from the Polytechnic of Milan and the University of Hamburg, underlined the importance of the social dimension to enhance environmental sustainability: five case studies from all across Europe highlighted the various roles that city administrations can play in leading housing projects.

In the first case, two elderly educated couples (the so called ‘empty nesters’) decided to move from their big family house to a smaller flat in Berlin within a eco-multigenerational project, where a particular amount of square meters were allotted to people of their age. While they have been very happy with their choice, Mrs Millo, in Trieste, Italy, had a worse experience when she moved into a social eco-house building: the house was said to be very advanced with respect to infrastructure, but since she was not taught how to use it properly, she ended up with very high energy bills and eventually had to switch off all the heating and electrical equipment.

Public administrations — summed up Giovanni Magnano, Manager of the Social Housing Department of the City of Turin –- have a crucial role in making the best of social housing projects. How? By focusing on introduction/learning paths, leveraging virtuoso community dynamics and concentrating on cost reduction potential, not only for the developer, but especially for the residents.

CAT-MED, represented and introduced by the general coordinator Pedro Marin Cots, from the City of Malaga, aims at preventing the natural risk related to climate change by leveraging the convergence of metropolitan strategies and actions. The City of Turin is a member of this project, together with the cities of Malaga, Marseilles, Seville, Valencia, Barcelona, Aix, Genova, Rome, Athens and Thessaloniki, all from the Mediterranean region.

Be the first to share
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
18 January 2015
Texting is family glue for the 21st century
Recent research from the University of Kansas looks at the way technological advancements influence interpersonal communication, with a focus on familial relationships. The study tested whether the number of media used by families to interact …
Related Article
16 January 2015
Videos online of Service Design Global Conference 2014
On 7-8 October around 650 global thought leaders and practitioners from sectors such as hospitality, insurance, retail, telecommunications, finance, IT and healthcare gathered in Stockholm for the 7th Service Design Global Conference. Coming from 40+ …
Related Article
15 January 2015
Ezio Manzini’s introduction to design for social innovation
Design, When Everybody Designs - An Introduction to Design for Social Innovation By Ezio Manzini The MIT Press, 264 pages February 2015 In a changing world everyone designs: each individual person and each collective subject, from enterprises to …
Related Article
12 January 2015
First edition of UX STRAT Europe to take place in Amsterdam this June
UPDATE: Yesterday we wrote that all keynote speakers were American. The conference site has meanwhile been updated and they are in fact ...as they should be... all European! UX STRAT Europe will take place in Amsterdam …
Related Article
1 January 2015
Happy Playful New Year
Related Article
21 December 2014
Experientia’s Twitter feed live
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles