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In a two-part series, Korea’s JoongAng Daily newspaper looks at the rise of service design and the notion that modern product designers need to look well beyond the physical form of their projects.

For years, the design field focused primarily on developing products that were attractive and convenient for consumers. Now, however, the industry is increasingly eyeing service design, which involves providing products that offer up benefits to society.

“The current trend is to create designs that improve services in the public domain as well as at corporations,” said Lee Young-sun, a chief design officer at the Korea Institute of Design Promotion. As Baik Jong-won, a professor at the Kaywon School of Art and Design, puts it: “Design that had been merely about making a contribution to beautifying a city environment is now turning into a means of resolving social issues these days.”

Read full story:
Designing with the public good in mind
Satisfying customers drives design advances

(via Core77)